Monday, 1 July 2019

How to Nail the Optimization Process for Your Posts - Whiteboard Friday


Success isn't an overnight phenomenon when it comes to SEO, but with the right process and a dose of patience, 바카라 동호회 it's always within reach — even if you're running your own blog. Optimizing your blog posts begins as early as the inception of your idea, and from then on you'll want to consider your keyword targeting, on-page factors, your intended audience, and more. In today's Whiteboard Friday, Rand spells out a step-by-step process you can adopt to help increase search traffic to your blog over time.

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about blog post SEO, specifically how to nail the on-page optimization process, 바카라 룰 the thought process, the strategy process, the content creation and optimization for a blog post. So if you are writing a blog, there are a bunch of things that you need to do to be great at SEO, and there are some steps that I think you can follow.

This is not one of those things where I'm going to say, "Oh, you absolutely have to follow this from end to end for every post that you write, and it's a big, formal, complex process." A lot of this can be done in your head before you start writing the post, before you start creating it. That's totally okay. This does not have to add a ton of layers of involvement. But if you use this process as you're creating each post, which I do many, 바카라 마틴 many times for Whiteboard Friday, this blog post that you're reading and watching right now, and for all the posts that I write, it can be hugely helpful and eventually transformative in your ability to get search traffic to your blog.

So let's start. First off, as you should always do, you should determine what the goal of the post is. You should have that in your head or written down before you start creating the post. So that could be:

  • Attract a new audience in this particular sphere.
  • Convince and win over people to my perspective on a particular topic.
  • I'm really trying to promote a product or service with this post.
  • Share some important news about my organization or my company.
  • Share something that's happening in my sphere.
  • Contributing to a conversation that already exists out in the blogosphere or the social media world or the news world in your space.
  • Answer a question or earn influencer amplification.
Whatever it is, make sure you know what it is before you go into the post. I hate to see folks starting with step three, 바카라 먹튀 like doing keyword research when they have no idea what the post goals are.